In this post, I'm going to tell you the best ways to increase Google's organic traffic and you'll get a lot of traffic on your blog by reading this. By following these methods, I also increased my traffic.
Why More Website Traffic?
Website traffic is both an important indicator and driver of business growth. It can help you to:.
Nonetheless, achieving these benefits includes driving the website's traffic the right way and concentrating on driving quality traffic. In this post, we're going to cover free ways to drive traffic to your website in a way that affects your bottom line. You can get traffic from Google without hitting SEO by running ads on another network and promoting and hosting guests on another website to maximize ranking.
Free Traffic vs Quality Traffic
Traffic to your website helps improve your rating, which in turn generates more traffic, but you also want to make sure that traffic increases are associated with increased interaction. If your traffic is through but your conversion rates are falling, you don't get the right traffic.
There are a number of ways to customize the website for conversion— such as including in the right places calls for action and lead capture forms, providing the information the visitors are searching for, and making navigation simple and intuitive. But the first step is first and foremost to attract the right visitors to your web. Your goal is to drive more eligible visitors to your site when it comes to website traffic. That is, the ones most likely to turn into leads and customers.
Channels that Drive Quality Traffic to Your Website
There is no set-it - and-forget-it tool on your website that creates free and high-quality website traffic. Alternatively, there is a combination of platforms that work to bring tourists together. Some need commitment, some need time, and some need money. Some of the tactics and channels that drive the website's traffic include:
• Online directory listings
• On-page SEO
• Off-page SEO
• Social media
• Online ads
We will go into more depth in the next section on the most efficient (and reliable) ways to increase free website traffic.
Free Ways to Increase Website Traffic from Google
Use Catchy Blog Post Title :
Catchy Headlines are the way you can get more readers, as they encourage the user to click on your blog and read your post. Attractive title increases the CTR and also helps to rank your blog quick on google, many smart bloggers and influencers use this strategy to get thousands of visitors in an hour.
Why We Don’t Make Simple Headlines
Because many tourists in today's world don't like plain and dull headlines, they want an interesting thing that actually works for them. Especially important for getting social shares is Catchy Headlines, because if you don't have catchy and exciting headlines that inspired the user, no one clicks on your social media connection.
Use Numbers – The use of number is the best way to get a visitor because people like a post that contains numbers like "1o best games for android users" this type of article is called a list article and visitors are curious to read it because they have a lot of knowledge.
SEO Optimized – In Article, your focus keywords must be included to help google find out which keywords you are targeting, and this tip is a must for you.
Make Your Title Understandable-Make your title as people can understand what you're telling them if they don't understand your title so they don't go to your blog and spend time on it.
Make It Awesome – Make your title awesome means that if the viewer sees your title the first time on Search Engine, So they become curious to see your post and this helps you to maintain your bounce rates.
Add Interesting Words -Adding some keywords which attract users and helps you to get traffic.
1. Create a Free Google My Business Listing
Did you know that an optimized Google My Business listing gets 7x more visits than an incomplete one? Don’t forget that your listing links to your website, so this is a great way to get more traffic to your website.
Keep in mind also that Google is getting smarter and smarter with results. If your listing provides all of the information a potential customer needs to make a decision, they might forego your website and contact/visit your business directly—even better than a website visit!
Are you missing out on traffic?
Complete Google business listings average 7x more clicks than empty ones. Use our free tool to find out what your profile is missing in 30 seconds or less.
2. Perform On-Page SEO
There are many SEO tactics you can perform on each of your website pages to increase their rank in search engines and get more visitors. This includes producing high-quality content that your audience is searching for, and writing concise meta descriptions for your pages. The meta description appears below your URL in search results. Knowing what a page is about and what will result in a click makes users much more likely to do so. On-page SEO tactics such as these are free, but do take some time. For more help with on-page SEO, check out this blog post: Google Ranking Factors: On-Page vs Off-Page SEO.
Other Free Ways to Increase Website Traffic
Here are ten additional steps you can take to increase your website traffic.
1. Get Listed in Online Directories
Another way to increase traffic to your website is to get listed in free online directories and review sites. For most of these sites, your profile will have a link to your website, so actively updating these listings and getting positive reviews is likely to result in more website traffic. In addition, many directories like Yelp have strong domain authority on Google. There’s a chance that your business’s free Yelp page could rank high for relevant searches.
2. Build Backlinks
A backlink is a link to your website from another website. Backlinks from complementary businesses or industry influencers will not only get your business in front of a larger audience, but it will also drive qualified traffic to your website. In addition, Google picks up on backlinks and will increase its trust in your business if it sees other trusted sites pointing to yours. More trust from Google leads to higher rankings, which leads to more traffic. Get noticed on Google for free with quality backlinks.
3. Post to Social Media
Social media is one of the most popular free marketing tools around, and plays a role in driving traffic to your website. Use Facebook, Instagram, and LinkedIn to promote blog posts and other useful pages on your website. This way you can turn your social media audience into website visitors, and draw traffic from their networks if you post shareable content.
Creating useful content is free, and is not as hard as it may seem. You are the expert in your product/service; your job is to simplify it for your audience.
4. Include Hashtags in Your Posts
By adding hashtags to posts that promote your website pages and blog posts, you can extend your reach beyond your network and get discovered by users searching for your products and services. The more eyes on your links, the more free traffic you’re getting to your website.
5. Use Landing Pages
Landing pages are another free source of traffic to your website. These are pages specific to your offers, such as for redeeming a discount code, downloading a free guide, or starting a free trial. They contain the details users need in order to move forward and convert, and focus on one specific call to action, making it more likely to happen. Because landing pages are so specific, you can get very targeted in your messaging, increasing the traffic coming to those pages.
6. Target Long-Tail Keywords
While short-tail keywords are often searched more frequently, it is more difficult to rank for them on search engines. Targeting long-tail keywords, on the other hand, gives you a better chance of ranking higher (even on the first page) for queries specific to your products and services—and higher ranking means more traffic. Plus, as search engines and voice-to-text capabilities advance, people are using more specific phrases to search online. There are many free tools available to help you find keywords to target, such as Answer the Public.
7. Start Email Marketing
Sending out regular newsletters and promoting offers through email is a great way to stay in touch with your customers and can also help to get traffic to your website. Provide useful information and links to pages on your website where they can learn more, such as through blog posts and landing pages for particular offers. Just make sure that you don`t continually bombard your readers with emails or your customers will either disengage with, delete, or unsubscribe from your emails.
Also, put careful thought into your email subject lines. These heavily influence whether or not a user opens your email. If your emails never get opened, they can’t supply traffic to your site!
8. Guest Blog
Having an industry influencer publish a blog post on your site or turning an interview with them into a blog post can help to drive traffic both through organic search but also via that influencer promoting the content to their audience (see the backlinks section above). This can also help to add more variety to your content and show your visitors that you are active in your field.
Alternatively, you could ask the influencer to mention your business in their own review or round-up post. This method is still free, but you still need the collaboration with the influencer to be an exchange with mutual benefit.
You can also be a guest blogger. Identify complementary businesses in your area whose audience is relevant to your business. See if you can contribute a post to their blog with a link back to your website. Make sure your content is relevant and useful to their audience so that it’s more of an even exchange.
9. Engage Online
It’s free to be active in online groups and on websites that are relevant to your business and community—and it helps you to obtain more traffic. Comment on blogs and social media posts, answer questions people are posting, and participate in conversations about your industry. The more you engage with your community, the more exposure and profile visits you get.
If your social media profiles contain a link to your website, then you’ve turned your engagement into another channel for website traffic. Just be sure to engage moderately and in a sincere way, and avoid including links to your website in your comments—lest you appear spammy and hurt your online and business reputation. Increased traffic should not be the goal of your engagement, but rather a secondary result.
10. Learn from Your Analytics
Google Analytics is free to use, and the insights gleaned from it can help you to drive further traffic to your website. Use tracked links for your marketing campaigns and regularly check your website analytics. This will enable you to identify which strategies and types of content work, which ones need improvement, and which ones you should not waste your time on.
Get a free audit of your Google business listing
Our tool instantly assesses your listing and tell you what you need to do to improve it.
Paid Ways to Drive Website Traffic from Google
Paid advertising on Google is a great way to drive people to your website who are seeking out the services you provide.
1. Google Search Advertising
With Google Ads, you pay to have your website (usually a landing page) show up at the top of search results for particular keywords. When a query is entered using those keywords, Google looks at all accounts bidding on those keywords and will display and rank the paid results according to the quality and relevance of the advertisement.
Paid search results show up first, at the very top of results pages. This type of exposure is a great way to generate more traffic to your website by qualified visitors. Furthermore, you only pay when someone clicks on your ad. If you don’t have the budget for paid advertising, check out our post on How to Get Free Advertising on Google.
You can also select preferences through the Google Ads platform so that your business shows up at the top of Google Maps search results. As with regular paid search ads, there will be an indicator next to your listing that this is a paid result, but the exposure you get from appearing at the top is invaluable.
Other Paid Methods of Generating Website Traffic
Social media, display, and retargeting ads are all excellent channels of PPC advertising to boost website traffic.
While with search advertising, you’re paying to show up in the top spot for relevant searches, with social media advertising you are paying to show up in relevant feeds. With both forms of advertising, you can specify the type of audience in front of which you’d like to appear, but with more psychographic data, social media offers superb targeting.
Display ads are branded banner ads that get placed on relevant websites. If you are a fitness business and your ad appears on a webpage about athletic gear, your ad is likely to drive relevant traffic to your site.
Retargeting ads can appear on websites or social media feeds. They are placed in front of people who have already visited your site once, and who are therefore more likely to return.
There is such a thing as free website traffic but there is no magic button or tool that just magically generates it independent of your own efforts. If you’re considering an automatic website traffic generator of any sort for your business (paid or free), here are three reasons to avoid them:
• Auto Website Traffic Generators Can Hurt Your Rankings
Google can detect spammy behavior, gets suspicious of spikes in activity, and monitors how users are interacting with your website. Using an automatic traffic bot or generator is likely to attract the wrong kind of attention from Google which will hurt your reputation with them and thus your ranking.
• Your Traffic Won’t Be Targeted
The ultimate purpose of getting more visitors to your website and ranking higher on Google is to increase the number of people who interact with (and hopefully become customers of) your business. If your visitors aren’t targeted, they aren’t likely to engage with your website, and you’re more likely to see your lead and conversion rates decline.
• Your Site Could Get Banned
If your website is attracting bot traffic, you run the risk of getting blocked from online advertising platforms or, even worse, getting removed from Google. Cheap website traffic is not worth it! Take the time to build up high-quality and sustainable traffic to your site.
Getting free website traffic may not cost you monetarily, but it will require effort on your part. However, the effort you put in will equate to the quality of the traffic you generate. As mentioned above, there is no point in getting more traffic to your website if those visitors are not likely to engage with your pages, convert into leads, or become customers.
This is why Google My Business checks out as the best free website traffic generator. It:
• Is free and easy to set up your listing
• Allows you to show up for searches relevant to your business and location
• Increases your visibility on a platform whose users have the intent to buy
• Drives qualified traffic to your site and your store
• Affords customers the opportunity to post reviews and even further boost your presence
Also, keep in mind that Google My Business:
• Enables your business to get found in mobile searches, which have surpassed desktop.
• Uses visuals to provide consumers with a sense of what it’s like to actually be at your business, knocking down uncertainty which is a major barrier to entry.
• Equips searchers with the ability to interact with your business directly in your listing—increasing the chances of engagement and obtaining new customers.
Given the many benefits of a Google My Business listing, you can’t afford to not have one as a local business. Create your listing and keep it updated as much as possible.
Getting more website visitors does not happen overnight. It takes some effort but we’ve eliminated the hard part for you: knowing what to do in the first place. By using Google My Business and the other safe channels listed above, you can get the right visitors coming to your site and more importantly, more of those visitors converting into customers.Tag : seo